Ok, seeing is believing. That’s why we’ve provided you a few examples and explanations of our work with other mature market clients. Be assured that we can develop equally effective strategies and creative designs for you and your target customers.

Client Industry
Seger-Elvekrog Financial Services
Elder Law Solutions Legal
Epoch Restaurant Group Leisure/Fine Dining
Swanson Funeral Home End of Life Services
Triumph Home Health Care Healthcare
Robious Sports & Fitness Healthcare/Leisure
Fitness Together Rochester Healthcare/Leisure
Hines Park Lincoln Mercury Automotive

Attracting high-net worth individuals is every financial advisor's objective. But that 's difficult to do with an identity and message that doesn’t appeal to today’s more modern, affluent mature adult.

After50’s Influence

  • Logo
  • Tagline/Descriptor (Personal Money Management)
  • Website
  • Stationery, Business Cards
  • Newsletter Template,
  • Sales Container/Folder
  • Corporate Overview Brochure
  • Marketing Strategy & Plan

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What do you do when you are a small law firm specializing in an area of law that no one has even heard of, let alone understands? You build a branding and education program to let the world (prospective clients and referral sources) know you exist.

After50’s Influence

  • Name & Logo
  • Tagline/Descriptor (The Care You Deserve…)
  • Website
  • Stationery & Business Cards
  • Advertising (Print, TV, Radio, Online)
  • Public Relations
  • Corporate Overview Brochure
  • Consumer Planning Guides
  • Referral Newsletter Programs
  • Prospect Education/Incentive Package
  • Direct Mail
  • Audio CD
  • Collateral and Plan for Relationship Building (3rd party referrals)
  • Event Signage & Booth - Promotional Items
  • Marketing Strategy & Plan Show

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With the highest discretionary spending levels of all segments, mature adults are also the largest consumers of restaurant dining and catering services in the US. When you own 3 award-winning fine dining restaurants, a resort pub, and a gourmet catering service, “catering” to this older market is critical.

After50’s Influence

  • Logo
  • Tagline/Descriptor (The Difference Between…)
  • Websites
  • Stationery & Business Cards
  • Advertising (Print, TV, Radio, Online)
  • Public Relations
  • Customer Loyalty Programs
  • Corporate Overview Brochure
  • Direct Mail
  • Directed Philanthropy
  • Event Signage & Booth
  • Promotional Items
  • Marketing Strategy & Plans

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Addressing end of life issues and services with clients and their loved ones clearly requires a special degree of consideration and care. Building a dignified and modern brand identity and subtle, sensitive marketing programs is what makes the difference.

After50’s Influence

  • Logo
  • Tagline/Descriptor (Find Comfort…)
  • Website
  • Stationery & Business Cards
  • Advertising (Print, Radio, TV)
  • Public Relations
  • Referral and Loyalty Programs
  • Overview Brochure
  • Direct Mail
  • Building Signage
  • Promotional Items
  • Marketing Strategy & Plans

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When you are a brand new company (as in two guys sharing a folding table and a PC), maximizing what little marketing budget you have to get your word out is the name of the game. In this case, After50 simplified the original logo and design to bring the cost down and printed brochures in-house in small quantities to help get the company off the ground.

After50’s Influence

  • Logo
  • Tagline/Descriptor (Quality Skilled…)
  • Corporate Overview Brochure
  • Marketing Strategy & Plans

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What if you threw a huge month-long party and no one came? Mature Adults are more healthy and active than ever before... great news if you are in the sports and fitness business. Assuming you can get those Seniors to show up to your party.

After50’s Influence

  • Target Market Identification
  • Demographic Market Segmentation
  • Mailing List Procurement
  • Postcard Graphic Design
  • Message Development & Writing
  • Print & Mailing Services

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Individualized fitness training is a great business model---as long as you can target and attract a client set that exists within your community. Sometimes franchise marketing models break down because they do not recognize the unique psychographics and characteristics of local markets. Targeted and localized marketing is the only method we endorse for franchise businesses.

After50’s Influence

  • Target Market Identification
  • Demographic Market Segmentation
  • Mailing List Procurement
  • Postcard Graphic Design
  • Message Development & Writing
  • Website Design and Development
  • Search Engine Optimization
  • Online Advertising/CPC Program Management
  • Print & Mailing Services

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The Nation's second-largest Lincoln/Mercury dealer needed a Growth Plan and New Look. The goal...to maintain and grow its loyal base of affluent Mature Market consumers while at the same time appealing to an even more youthful set of buyers that represent the next 20 years of new vehicle sales

  • Marketing Strategy & Plan
  • Logo Redesign
  • Tagline/Descriptor (Your Dealer for Life)
  • Website
  • Stationery, Business Cards
  • Newsletter Template
  • Sales Container/Folder
  • Corporate Overview Brochure
  • Direct Mail Brochure
  • Trade Show Displays
  • Advertising Design
  • Billboard Design

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