||The Boomers Are Coming, The Boomers Are Coming
In 8 years (by 2015), almost 45% of the US adult population, will be age 50 or older. That's 106 million Americans, and they have all the money. With more than $1.5 trillion in discretionary spending, Mature Adults have the highest disposable income of all age groups*. Yes, you read that correctly - we just said 1.5 trillion dollars.
One Size Does Not Fit All
What attracts or convinces a pre-retiree at age 50 may not work for an active retiree age 62 or 72. Really no cookie cutters here. Segmenting the Mature Market and marketing to each segment is what After50 Marketing is all about.
Havent you heard? Sixty is the New Forty.
Dont call these folks Senior Citizens, Golden Oldies, Elderly or any other cliché. These mature consumers represent a lifetime of experiences, choices, and knowledge that influences how they behave and how they view their futures.
These are bright, lively, and intelligent people who know what they want and how they want to be treated. And they have the financial resources to get there.
After50 Marketing has the proven knowledge, marketing expertise and creative design capabilities to help you capture your share of those financial resources.
*US Census Bureau